Botswana is fast growing in the use of digital technologies for business, and Batswana female entrepreneurs on the frontier of this movement. There are arguments however, that say digital literacy is very low in Botswana, considering the number of users of internet, there is a change due to the need to communicate during the series of lockdowns during the Covid 19 Pandemic.
One of the key catalysts for change is the need for and research-based investments that will empower business owners as well as investors. Valuations are constantly happening in companies and portfolios, and recognizing great opportunities, value and returns is essential for the future.
Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users.
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost of connectivity issues.
Cabanga Academy is a consulting academy that teaches Digital the African Way, in South Africa, Botswana, and Zambia, run by Kufunga Cabanga Group and its partners. Through its partners such as Step By Step Consulting Group SA, OpenKasi Foundation, BM School (Zambia, Zimbabwe), the courses on offer include Digital Marketing, Digital Journalism, Digital Design, and Digital Brand Diplomacy.
Cabanga Media Group publishes of thoughtful economic and business commentary magazines and online media, in several African markets, that include South Africa, Botswana, East Africa Community, Ethiopia, Egypt, Nigeria, and Zambia.