In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well.
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article.
One of the key catalysts for change is the need for and research-based investments that will empower business owners as well as investors. Valuations are constantly happening in companies and portfolios, and recognizing great opportunities, value and returns is essential for the future.
Cabanga Academy is a consulting academy that teaches Digital the African Way, in South Africa, Botswana, and Zambia, run by Kufunga Cabanga Group and its partners. Through its partners such as Step By Step Consulting Group SA, OpenKasi Foundation, BM School (Zambia, Zimbabwe), the courses on offer include Digital Marketing, Digital Journalism, Digital Design, and Digital Brand Diplomacy.
Botswana is fast growing in the use of digital technologies for business, and Batswana female entrepreneurs on the frontier of this movement. There are arguments however, that say digital literacy is very low in Botswana, considering the number of users of internet, there is a change due to the need to communicate during the series of lockdowns during the Covid 19 Pandemic.
Cabanga Media Group publishes of thoughtful economic and business commentary magazines and online media, in several African markets, that include South Africa, Botswana, East Africa Community, Ethiopia, Egypt, Nigeria, and Zambia.